Yeah... He looked like a d-bag, and now we know he IS one.
I saw the guy in question. Apparently he doesn't realize his board might hit him hard on the head one day when he falls off the wave. Yesterday at some point, JohnO's SUP board was thrown clean out of the water 4 feet up in the air.
A good way to encourage an egoistical @$$h01e like him to wear a helmet is to point out it's not always about him: if he cracks his head open, the paramedics may not enjoy fishing him out of the water, the city may no longer allow access to the park and many many many boaters might be a tad angry towards him and he might have a hard time finding someone to change his diapers...
--C.